It was supposed to be a celebration. Adam Thomas crowned, everyone reunited, Ant and Dec wrapping things up neatly in a London studio. Instead, the live final of I’m A Celebrity South Africa 2026 turned into one of the messiest nights in the show’s recent history, and Sinitta has now come forward to explain her side of it.
The final was overshadowed by unresolved tensions between Adam Thomas, Jimmy Bullard and David Haye. In one particularly uncomfortable moment, Jimmy went around each campmate asking whether Adam’s behaviour towards him had been “aggressive and abusive.” Sinitta was the first to get up and walk away from the arguments, before telling the crowd that Adam’s behaviour had in fact been aggressive.
According to Sinitta, the night spiralled largely because of David Haye, who she said became “over the top” as he tried to clear his name over bullying accusations. She described his need to be heard as dominating and said it crossed a line, with Haye at one point shouting from the audience at Adam, questioning whether he truly deserved to win. Ant and Dec stepped in to restore order. It did not really work.
Taking to Instagram after the final, Sinitta addressed the fallout directly. She explained that the videos she had posted about her campmates were recorded as personal recollections at the time, drawn from diary notes she made in South Africa, and that she had not wanted to alter them after watching the edited show. “I really wish everyone had been given a proper chance to speak last night,” she wrote, “so it didn’t end up feeling hectic with people trying to talk over each other.”
She also pushed back firmly against the abuse she had received online since the final aired. “I am not a bully either. Over the last two weeks I’ve received a lot of verbal abuse on social media. You can call me talentless, ugly, desperate, past it, irrelevant, but those things are not true, and ironically that behaviour is also bullying,” she said, before signing off: “I still love everyone.”
